Smells like a normal IPA, but behind the inviting smell lies a pretty fiery beverage. The IPA flavors are still present but pretty much eclipsed by the pepper flavors and spiciness. Appart from its spiciness the habanero flavor is very noticeable and seems to evoke cheese flavors often paired with peppers. Overall very well made, but it's spicy enough that I wouldn't to drink more then a taster without some kind of greasy food.