The first face I made trying this beer was pure confusion. You sip on it, and it seems normal. Carbonation, weight from malts, check. And then right when you expect some flavor from the hops or malts to kick in... Watermelon!!! And that's it. It's not a wheat beer with watermelon, it tastes like watermelon. That's it. Interesting science experiment, and the watermelon flavor is clean and crisp and fresh, so marks for that. In a way the "Meh" is a bit unfair, this is an extremely well done fruity beer - it's clean, balanced, with a nice flavor that isn't overpowering. It's more fair to say something like: "Chance I'll buy this again: 40-50/100, but rating vs. what this beer is meant to be: 90/100".