Bock beers gained notoriety in Munich back in 1612. All the Bavarian nobles were drinking fashionable northern ales known as Einbeck Bier. So Duke Maximillian I of Munich hired his own northern brewmaster, who created a lager similar in character but superior in taste. It won back the local aristocrats. Inspired by his entrepreneurial spirit we started brewing our own urBock – rich, ruby-hued beer with subtle, dark roasted flavours. It’s an aristocratic beer but rest assured, you needn’t be a Duke to enjoy it.