With intellectual curiosity, impeccable perfection and childlike excitement he examines, drinks and teaches the beers. His name is Joey Pepper. Maybe he is real or maybe an allegory. One thing is certain - we’ve all met him and admired his extreme commitment, laser focus and contagious behavior. Remember next time you wanna accomplish something - examine, consump and inspire like Joey Pepper. ‘Nothing great in the world has been accomplished without passion’ (G.W.F. Hegel).